Since the Internet has such a vast amount of users from all around the world, the chance to increase a business's overall success is much higher when a business decides to not only do in-person sales, but e-sales as well. However, just because a company decides to go online doesn't necessarily mean that company will enjoy success. The Internet is full of millions of websites, and without a proper Internet Marketing strategy, there is no way that your company's website going to gain the visibility it needs.

1- Customer Relationship Building
Companies can interact with customers to learn more about their needs and to build customer databases.

2- Reduce Costs & Increase Efficiency
Avoid the expense of maintaining a physical store, costs of rent, insurance, and utilities. Digital catalogs cost less to produce than printing and mailing paper catalogs.

3- Greater Flexibility
Unlike a paper catalog whose products and prices are fixed until the next printing, an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions.

4- Access to Global Markets
The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.

5-You can make changes on the fly.
One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. This is not the case with traditional marketing and advertising.

6- You can track real-time results.
Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.

7- Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.

8- Instant Conversion Ability
When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. When you are marketing online you cannot only capture a potential customer's information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.

9. Cost-effective exposure.
How much does a TV spot cost these days? Running a small ad in a paper for a day can already cost you a couple hundreds dollars – more if the paper has a wider circulation. However, not all of those who read the papers even read your ad. Some people just click to some other channel on TV when the commercials come on. However, you still have to pay for their viewing your advertisement. Even with pay-per-click (PPC) and other forms of paid online marketing you only pay for the views of people who are interested in your service/products. SEO is even more cost-effective in the long run because it could give you quality exposure for a relatively small financial investment.

10. Prime position.
With traditional advertising you pay more to have your ads displayed in a place where it can be seen by the most number of people (Prime time on TV, for example or a billboard on a busy highway, etc). With successful online marketing your position is always prime position. Good SEO will help you rise in the search engine results pages for relevant searches, making sure you’re right there when people want you.

11. Long-term exposure.
You can only place a certain amount of advertisement on TV for a few weeks, on the papers, for a day – but with good SEO, you can maintain the same site for years. However, online marketing can complement traditional media by providing directories towards previously made advertisements or those of other brands.

12. Online marketing is best for brand engagement.
Studies reveal that among customers, particularly non-techie female internet users with children under 16, the Internet has a greater effect on brand engagement than print media, TV and outdoor advertisement. Brand engagement is one of the factors that ensure brand loyalty among customers. And in this time of recession, it is important to maintain buyers.

13. Online marketing provides insight and other interactive mediums.
Studies also show that the internet also has a crucial role in the propagation of indirect experiences of brands through customer reviews. Online video directories for brands are a good example of interactive advertising. Customers can also choose to visit the brand’s website, or interact with the advertiser through other channels such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high.

14. Website users buy more online than average newspaper users.
Internet users are enthusiastic online shoppers, as well. Before making a purchase, either online or in a store, many consumers research the product on the Internet.

15. Product information.
Almost as important for consumers was the search for product information. Research online was particularly popular wherein it came to slow moving consumer goods such as cars, domestic appliances, consumer electronics, mobile phone contracts and furniture. During this time of recession, people think a lot before they spend their money. With free and rich information online, people don’t mind doing a little research and reading some reviews and recommendations before they go and buy certain products.

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Clients that are benefiting Online Marketing Function of COMSEPT are :

• Turkcell
• Global Bilgi
• YKM
• Kiğılı
• Mapplook
• Intel
• Eczacıbaşı – OKEY
• İş Bankası