If you’re starting a new business or launching a new product you should always test the market to see if there are customers willing to pay for whatever you’re planning to offer and to refine your views of the characteristics of your target market. Market research will help you to determine:
* are you providing something that is wanted
* how much would your customers be prepared to pay
* where and how would they prefer to buy
* who is most likely to buy from you
Market intelligence has long been considered by most businesses to be a luxury that only the largest companies can afford. One of the primary contributions of the Internet is its pervasive effect as the great business equalizer. This equalization effect comes as the result of the Internet revolutionizing the underlying cost structures of business processes and marketing functions, allowing small and large companies to attain equal presence and equal business opportunity in the online venue.
1- Cost savings.
Web surveys not only deliver a superior product, they are also much cheaper. A typical cost per interview (CPI) for a 15- to 20-minute telephone survey is $30 to $50. A Web survey CPI is closer to $8 to $10. The cost is even less if you do the research yourself.
2- Content delivery.
The Web’s ability to deliver images, concepts, video, and sound directly to the respondent is a great advantage over telephone surveys.
3- Delivery of results.
Web surveys allow faster delivery of results via real-time reporting. These tools can be easily integrated into the customer’s intranet, allowing product and customer information to be quickly targeted to the managers who need it most.
4- Higher participation.
Participation in telephone and mail surveys is falling, while participation in Web surveys is rising because of their convenience and anonymity.
5- Greater accuracy.
The anonymity of Web surveys promotes greater honesty.
6- Customer relationships.
As more customers use corporate Web sites to gather product information, the Web survey becomes the ideal tool to gather customer information and feedback. With traditional survey methods, weeks or months might pass before you follow up with a personal interview. Web-based survey tools allow you to connect with the customer immediately.
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Feedback, Data Collection and Crowdsourcing |
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Forum |
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Online Billboard |
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Comments |
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Product & Service Reviews |
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Q&A |
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Membership & Registration |
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Voting & Surveys |
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Rating |
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Social Sharing Tools |
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Bookmarking |
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Tagging |
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Applications |
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Profiling & Segmentation Applications |
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Scheduling Applications |
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Support Tools |
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Personal Data Storage |
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File Management |
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Data Transferring Tools |
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Integration Tools |
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Administrative Tools |
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Clients that are benefiting Market Research Function of COMSEPT are :
• Turkcell
• YKM
• Kiğılı
