Innovation management is the discipline of managing processes in innovation. It can be used to develop both product and organizational innovation. Without proper processes, it is not possible for R&D to be efficient; innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of goals and processes. The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products. Importantly, innovation management is not relegated to R&D; it involves workers at every level in contributing creatively to a company's development, manufacturing, and marketing. By utilizing appropriate innovation management tools, management can trigger and deploy the creative juices of the whole work force towards the continuous development of a company. The process can be viewed as an evolutionary integration of organization, technology and market by iterating series of activities: search, select, implement and capture.

The benefits of using a structured Innovation Management Platform are many;

1. Innovate Faster and Better than your competition
2. Implement New Technology Rapidly
3. Improve Product Quality, while Reducing Waste and Technical Debt
4. Optimize and Diversify your Product Portfolio



A recent report published by Gartner lists some frquently confronted complaints about innovation management tools, which we specifically avoid in COMCEPT. Failing to keep endusers engaged
Projects start of with great enthusiasm but quickly the enthusiasm of the users fades. Tools are getting more advanced in keeping users interested. We agree that enthusiasm easily fades, however the solution is not so much in the tool. Too often the tools are selected by ICT department that technically implement the tool but do not have enough eye or mandate for the organisational aspects of innovation management.

It’s hard to quantify the immediate benefits of Innovation Management tools in terms of ROI
According to Forrester the best way to deal with this is to rely on real cases, story telling and word of mouth.

"I cannot invest time or money in this right now"
This argument is heard because Innovation management is not yet well understood among mainstream enterprise buyers and the current financial markets are not favourable for investment decisions. We expected to see an effect of the current financial crisis. However, it seems that the awareness of the market is increasing. The bottom line is that we are seeing an increase in interest in these tools compared to previous years.

"We’ve tried some tool, and it doesn’t work very well"
The fact that people have the idea that they can manage innovation through sharepoint indicates the lack of understanding of innovation. If becoming more innovative was just a matter of building some functions on top of Innovation Management Tools, why are so few companies successful at innovating? Managing innovation is not easy and good tools to support innovation management are sophisticated.

"My innovation process doesn’t revolve around software tools"
We agree that there are a healthy number of successfully innovating companies that do not rely on tools. They agree that best practices around culture and processes are important. However, innovative processes and cultures can be very well supported by tools. Forrester states that fundamentally, innovation success hinges on the triadic alignment of people, process, and technology.

The tools, applications and services of COMSEPT that are used for innovation management.

Feedback, Data Collection and Crowdsourcing
	Forum
	Online Billboard
	Comments
	Product & Service Reviews
	Q&A
	Membership & Registration
	Rating
Social Sharing Tools
	Bookmarking
	Tagging
	Blogging
	Social-sharing
Media Services
	Social media management tools
	Reputation management
	Content Development
	Online PR Services
Online Advertising Tools
	Autorespondoers
	Notifications
	Newsletters
Applications
	Profiling & Segmentation Applications
	Scheduling Applications
	Webcast Applications
Support Tools
	Personal Data Storage
	File Management
	Data Transferring Tools
	Integration Tools
	Administrative Tools

Clients that are benefiting Innovation Management Function of COMSEPT are :

• Turkcell
• YKM
• Kiğılı
• Mapplook
• Intel
• Eczacıbaşı – OKEY
• Rowenta