COMSEPT will help you to collect, analyze and aggregate the feedback of your customers or employees to share or develop ideas, problems, appraisals, questions and all kind of feedback that's provided by the platform users or the social media platforms (such as Facebook, Twitter...) that have been integrated to your account.
Capturing the feedback found in social media is no longer a luxury. It’s a competitive advantage. 25% of companies are already using Twiter for customer feedback and 27% of companies are using Twiter for customer service.
It is reported that 86% of companies are spending more on social media in 2010 than in 2009. By the end of 2010, virtually all chief marketing officers plan to incorporate a broader range of customer content sources including customer reviews (59% increase) and Twiter (407% increase) to influence product decisions.
Social media is now part of the customer feedback and market research worlds and the feedback found therein is important for creating a sustainable competitive advantage. You are more likely to find defecting customers in social media than with a survey – thereby giving your company a greater chance to rescue and up-sell / cross-sell that customer. There is now sufficient evidence to show that adding the feedback found in social media to your existing feedback / market research programs can directly link to company revenues.
Why use social media feedback?
- It is represnetative. Since social media is being used by a vast percentage of the population, it is a good sample of the population.
- Get both negative and positive feedbacks. Usually it is the negative feedback that's more useful, but it is important to manage it without hurting the reputation of your company
- Easy to collect & integrate. Since all data is digitally available, by using smart engines most of the social media feedback can be collected and harvested. The results are then posted to decision makers.
- It is cost effective. Social media services are free and it is a media for two-way communication with very low costs.
HOW
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Feedback, Data Collection and Crowdsourcing |
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Forum |
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Online Billboard |
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Comments |
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Product & Service Reviews |
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Q&A |
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Membership & Registration |
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Rating |
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Social Sharing Tools |
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Bookmarking |
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Tagging |
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Blogging |
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Social-sharing |
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Media Services |
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Social media management tools |
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Reputation management |
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Content Development |
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Online PR Services |
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Online Advertising Tools |
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Autorespondoers |
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Notifications |
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Newsletters |
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Applications |
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Profiling & Segmentation Applications |
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Scheduling Applications |
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Webcast Applications |
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Support Tools |
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Personal Data Storage |
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File Management |
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Data Transferring Tools |
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Integration Tools |
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Administrative Tools |
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WHO
Clients that are benefiting Community Management Function of COMSEPT are :
• Turkcell
• YKM
• Kiğılı
• Mapplook
• Intel
• Eczacıbaşı – OKEY
• Rowenta