Gnctrkcll which is the youth brand of Turkcell - Turkey's leading mobile operator- has been challanged by strong competition for years in the youth segment. The youth segment which is very price / promotion sensitive is also the most technology-aware, dynamic and innovative portion of the mobile market. Using COMSEPT, Turkcell manages a small all-college-student innovation team for idea generation, marketing campaign analysis, competitor tracking and social media seeding.

www.turkcell.com.tr

Kiğılı is one of the largest men's "pret-a-porte" companies of Turkey. They have been known as an old and conservative brand. The company's new strategy is to change this brand image and look appealing to college students, so that the senior students would prefer to buy their first suits from Kiğılı. The transformation to this new image requires both creative and innovative ideas followed by effective marketing activities. Akampus helps Kiğılı by building the general communication strategy and providing COMSEPT platform to both generate and manage new marketing ideas. The company is now actively in the university campuses for both branding and distributing a loyalty card for discounted shopping.

www.kigili.com.tr

As being one of the oldest and largest retail stores chain of Turkey, YKM has been in a serious branding and change of image campaign since 2009. YKM's new focus is on youth and a specially university students. Their another objective was to establish a loyalty program by delivering a discount-card (called Kampuskart). For this purpose Akampus recruited many part-time college students to work as brand ambassadors in their campus and register as many students as possible to YKM's loyalty program. YKM also benefits COMSEPT to track and manage their ambassadors daily activities and performance.

www.ykm.com.tr

Globabl Bilgi, one of the largest technology companies in Turkey is primarily known with its call center services. They have a 45% market share and also 3 call-centers abroad. With over 7500 employees Global Bilgi wanted to build an employee community for collaboration and create a "brain team" for idea generation. COMSEPT is deployed as their innovation management platform and is being actively used by the young brain team.

www.globalbilgi.com.tr

Yakala.co is one of the leading group buying companies in Turkey. As their work is booming, they also wanted to diversify their operations to include university students as a segment and entities around the universities as their partners, that provide price-advantageous products and services. A brand ambassador network is established which constitutes the core of the digital community that creates ideas, provides social media support and generates partner leads.

www.yakala.co

Mapplook is a digital company to provide location based social networking services. Their challange was to register as many local entities and student clubs as possible to enrich their database. For this purpose a social-community among university students is built that work as local representatives of Mapplook. COMSEPT is being used for the communication and innovation management platform to execute these activities.

www.mapplook.com

Intel Türkiye has been benefiting COMSEPT for mainly social media marketing and branding purposes. A brand-specific community platform is established and a "Question and Answer" tool is deployed. In this platform, IT specific questions are both asked, answered and rated by the community so as to bring out the "social IT gurus". Online marketing and community management tools of COMSEPT are frequently used to support the advertising efforts.

www.intel.com.tr